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The Ceres Practice · Est. 2026 · Dubai

A practice for the decisions that move the business.

Most firms split soft skills, AI, and growth across separate teams. They don't ship together. We refuse the separation.

An advisory desk in warm late-morning light - a printed strategy document spread across an unpolished walnut desk with a fountain pen paused mid-edit, a closed leather notebook and porcelain coffee cup beside it.

The Partners

Mohammad Firikh

Mohammad Firikh

Founder & Managing Partner · Strategic Consultant

Mohamad Omran

Mohamad Omran

Founding Partner · AI & Tech Consultant

The Practice Areas

Three disciplines.
One practice.

01

The first discipline

Soft Skills Development

Skills that survive contact with the day job.

Leadership, communication, and interpersonal mastery programs designed for high-performance teams - delivered in cohorts or 1:1, in English or Arabic.

  • Leadership & Executive Presence
  • Communication & Storytelling
  • Team & Group Coaching

How we run it

01Discover
02Design
03Cohort
04Embed
A small group around a table, mid-conversation, hands gesturing - anonymous, warm light, editorial.
02

The second discipline

AI & Automation

Models in production, not pilots in slides.

AI strategy, workflow automation, and intelligent systems that change how your business operates - from assessment to production, vendor-agnostic and ethically designed.

  • AI Readiness Assessment
  • Process Automation & RPA
  • Intelligent Agents & Copilots

How we run it

01Map
02Build
03Ship
04Tune
A laptop on a dark desk, an abstract workflow diagram visible on the screen, warm under-light.
03

The third discipline

Business & People Growth

One plan for the business and the people running it.

Strategy and talent development in lockstep. We grow the business and the humans who deliver it - one coherent plan, not two disconnected workstreams.

  • Business Strategy & Positioning
  • Performance Management Systems
  • Talent Acquisition & Retention

How we run it

01Diagnose
02Strategize
03Run
04Compound
A notebook open on a wooden table, a hand sketching an org structure with a pencil, morning light.

Recent Practice

What shipping
looks like with us.

Detailed case studies landing 2026.

8 weeks · UAE retail, mid-market

Soft skills + AI delivery

Shipped

  • 12 store leaders coached
  • 3 ops dashboards live
  • 18% faster onboarding

12 weeks · Regional bank, enterprise

AI & automation + growth

Shipped

  • Audit workflow automated
  • Manual review hours down 64%
  • Two squads reorganised around the system

90 days · Family office, growth stage

Growth + soft skills

Shipped

  • 90-day plan adopted by leadership
  • Two senior hires landed
  • Quarterly cadence in place

Each engagement above is anonymised. Same shape, same outputs - the names land when the clients say so.

More recent practice

About the firm

Why we started, who we are, and the principles that keep us honest.

Read about the firm
An empty modern meeting room in soft morning light, floor-to-ceiling window, neutral tones.

The firms worth working with are the ones willing to tell you when you don't need them.

The Ceres Partners

Operating principle · Day one

So, to start

Tell us what you're trying to change.

Thirty minutes, video call, no pitch. By the end you'll know whether we're the right firm - and we'll tell you who is, if we're not.